Fishing with Artificial Lures and it promises to lead you through the many categories of lures to choose from and will give you tips on how to choose the correct equipment to go with those lures. Artificial lures can offer you many advantages over live bait. Catch fish more quickly without having to waste time in rigging. Get out on the water without having to stop at the bait shop and stop worrying about keeping your bait alive. And, as a bonus, cover more area because you can retrieve your line quicker through the water.